This adds the benefit of being able to add a text callout for a social GIFs or a short text CTA. The big differentiator for this tool is the ability at add captions to any of your recorded content. Unfortunately, this tool is also for Mac users only. After downloading and installing the Giphy Capture app you can choose the size of the screen recording and position of the recording box over the portion of a site page, live video, or recorded video, that you want to capture as a GIF. I will generally use this tool for site page scrolls, and any other live recorded content. Giphy Capture is another great downloadable GIF maker tool. If you would like to use a file converter desktop app on a PC, try Instagiffer. Other notes: You can not add text or edit the video length in the tool. Since the production value needs to be the same as a full-length marketing video but you need the file size to be smaller this tool is great to use when creating banner videos for site pages. The converter will start working and in just a matter of seconds, you will have a perfect GIF. Once you have downloaded and installed GifRocket on your computer, simply drag your video file over the GifRocket tool window and drop it. You can use a small clip from a previous video that you have created, or a clip that you have downloaded. That means that you already have to have the video file created. This tool is used to take a video file and convert it to a GIF format.
The only downside is that it is a tool that only Mac users can use. GifRocket is the best downloadable file converter for making GIFs. To summarize, I will demonstrate 3 ways to make GIFs for your digital marketing strategy. There are downloadable file converters, many different online gif makers, and ways to create GIFs through video editing software. Making GIFs is a simple process and is much less time to consuming but can boost engagement as much as video content. GIFs have proven to be more effective than native video for site pages since the file size doesn't slow down the page's load speed. GIFs can be used in a variety of ways to help add a visual element to digital marketing content like blogs and site pages. While everyone is still debating on how to pronounce the word GIF, we can all agree that GIFs are a very effective piece of creative content.
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